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Having better SEO with the right content marketing strategies

Having better SEO with the right content marketing strategies

Content marketing can’t be taken out of a SEO strategy because it offers a lot incentives to the overall strategy. Once you know what content marketing is you can boost your SEO traffic in 2019 with the help of SEO agency Nairobi Kenya. Unlike the other SEO strategies, content marketing tends to engage the readers or even inform or educate them. It has a long term approach tied to it. With the content marketing you have a program you can rely on for your entire SEO strategy in Kenya. In our blog posts we have highlighted valuable insights on what to look for in SEO in 2019 and beyond.

Related: Factors to consider when hiring SEO services in Kenya

Through this insights and the experience we’ve gained as SEO agency Nairobi Kenya we can take your website to the next level! We are familiar with the SEO game. Of course, for every business to succeeded they have to combine content marketing with other forms of SEO strategies.

Create content that search engines can easily find and rank

We have discuss in detail the process of Google search engine functionality in a number of our blog posts. In reality they are focused on finding top notch and relevant content to the searchers. It is through your content that you will become a leader on the Google search engine ranking. For instance, any SEO agency Nairobi Kenya will tell you that a blog is crucial in this business. In addition, you can rely on images, videos, infographics etc. Also remember to optimize your website with the right tags (title, Meta, image)

Related: Search engine optimization in Kenya

Choose the right Keywords

When it comes to keywords as we have always stated you need to understand what your target customers are searching for. There are a number of ways to perfect this through the helps of free or premium keyword research tools. Most SEO agency Nairobi Kenya have specifics tools such as Keyword.io or small tools or SERPs. These tools will help you discover what words they use to when looking out for your products and services. Once you have the right keywords then a SEO agency such as PitchSense Kenya will help you rank for them. It’s good to remember that you can add as many variations to your keywords as possible. This allows you to capture various search terms target customers might be using.

Related: HOW to create user focused content

Perfect the SERPs ranking

Search result pages (SERPs) are the pages that are shown when you make a search on any search engine such as Google or Bing or Yahoo. The idea is to make sure that you appear on the first page of each search engines. If possible the first five positions are a coveted piece even for any SEO Company Kenya. This can be preceded by thorough research to ensure you get it right!

Work with SEO agency Nairobi Kenya

There are two options; either you are good (or your team) of writing quality content or you’re not. If you choose the latter, you can work with SEO agency Nairobi Kenya to help you with that. However, if you can create the content internally then it would be better for you. Additionally, you can build a better relationships with Google through back linking strategies.

You can’t separate content marketing with SEO Kenya because of its relevance to each other in the process of ranking higher on search engines. Once you create high quality content that is well optimized for search engines you are on your way to increasing traffic tremendously.