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SEO and AI: how to crack it!

SEO and AI: how to crack it!

At a disruptive rate, technology has come so far. Gone are the days that only things you could discover online were static web pages. Now you can do a lot over the internet and the techies have only just started. Among the greatest technologies created successfully for the internet is Artificial intelligence.  AI has really helped search engines to offer better search results to the users making it easier to detect user intent. I hope most SEO agencies Nairobi Kenya are taking note. They should, because this will dynamically change how users consume search results all around the globe.

This means that the way SEO strategies are designed and executed would have to change dramatically. It makes sense to change with times for the longevity of your digital marketing dominance or targets. Don’t just rely on Keyword alone, you should also consider the users in your content. Because search engines are really giving them a priority.

Related: The perfect balance between engagement SEO and Technical SEO

We have come to an advanced leg in our internet science journey. We can no longer think. So how do you survive in the new search engine ranking landscape? Read on!

Distinguish your brand through SEO

You will really make commendable progress through creating a specific and highly targeted SEO strategy. There are a lot people within your industry who wish to be heard and probably dominate search results. However, amidst all the hassles and bustles of the digital market you need to have a clear and concise voice. Specifically, pull out yourself from the dust and distinguish your brand. It’s not an easy task but a highly achievable through the help of SEO agencies Nairobi Kenya.

Related: Ways to use social proof for a better social media strategy

Employ advance tools in SEO

There are a number of ways that you can improve your site performance. But first you need to understand what’s ailing your website so that you can correct all shortcomings. You can use the Google Page speed insights to help you analyze your site’s loading speed. It’s an essential tool that will help you make a better site through suggested improvements. In addition, a tool such as Google lighthouse will help you improve the quality of your web pages among other checkers.

Related: Best SEO tips for video marketing

Google is the king as far as search engines are concerned. Therefore, you can’t ignore their new AI technology. In fact, you need to build a site that epitomizes User friendliness. The Google AI search assistants will offer your website a lifeline you can depend on for longer.

Improve on security 

Security cannot be ignored in SEO. SEO agencies Nairobi Kenya will advise you to ensure that you do not face a data crisis especially when you start achieving the right desired effect from SEO. The information that you offer as an authority is valuable to you and your brand. Extensively, it is a source of valuables for other as well. Therefore, you need to guard it jealously.

Related: How to check ROI in your SEO strategy

As part of the larger SEO agencies Nairobi Kenya fraternity we know that there is more that can be achieved through the use of Artificial Intelligence. SEO has benefited immensely from these smart machines. The best a business can do is to capitalize on their ability to harness their power.